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Views - India Smart Automotive Forum 2015

"Technology now plays a key role in any vehicle that you see today on the road. Consumers today are constantly driven by the ‘What are the advanced features in this car"

Mr. Sanjay Gupta, Director - Automotive & MCU Business Group, India Design Centre, Freescale Semiconductor India

m2m2iotpaper.com – Thank you very much for your views to India Smart Automotive Forum 2015 Mr. Gupta, we are indeed very honored to have you at the first edition of India Smart Automotive Forum 2015, and we sincerely appreciate your very valuable contribution to the forum.

May we request you to kindly let our previous and our presently confirmed and prospective participants of India Smart Automotive Forum 2015 know of your views from India Smart Automotive Forum 2015. Views and thoughts and how would you define Smart Automotive in the context of India?

The smart automotive industry in India has grown significantly over the past few years. Technology now plays a key role in any vehicle that you see today on the road. Consumers today are constantly driven by the ‘What are the advanced features in this car’. And there lies the deciding fate of any car whether it’s going to get sold or not. The good news is that these demands have been well received by automotive manufacturers and special care is taken to power smart vehicles with cutting-edge technologies. Various stakeholders including the government have taken initial steps towards making inroads into the smart automotive segment. The automotive investment landscape is improving in India – the industry is estimated to be valued at USD 115 billion by 2020. A lot of companies have completely involved themselves in inventing and providing technology for Smart vehicles, be it sensors or development of automotive glass. 

Today, we are the 6th largest automobile industry in the world. Having said that India still has to go a long way to embrace the latest technologies from around the globe. The Electronics Control Units in the country will drive most of this innovation. They are already controlling engine management, navigation systems, park assist and ABS amongst many other things. So definitely, the smart automotive market in India is seeing new innovations and will continue to grow in the near future.

m2m2iotpaper.com - What do you think is required to turn the Smart Automotive vision into reality?

Smart automotive is not too far away from becoming a reality. The past year has seen a massive increase in R&D investments from both the government sector as well as the private sector. The sector has grown to incorporate technologies from the semiconductor electronics that are capable of delivering more efficient power and conversion systems. From read outs on dashboards, to automatic brakes in times of emergency, and automated windshields, car manufacturers these days want to incorporate it all. In fact, the company leaving no stone unturned to make a breakthrough in smart vehicles is not even an auto manufacturer! It is Google. To turn the dream into a reality faster, it is important to work with open and collaborative models. Government involvement is leading to initiatives that are driving the market harmonization and revitalization, we have already seen that through the ‘Make in India’ initiative of the new government. KPMG’s Global Automotive Report notes that India is expected to become 4th largest Automobile producer in the world by 2020.

m2m2iotpaper.com - How and where can the start-ups find there space in the eco-system and make the most of the opportunities available?

The government has taken various initiatives to support the Smart Automotive visions. The interesting aspect of the entire automotive vision is the way auto companies have also started investing in technology and they are working heavily especially on the security aspect.

The growth potential is immense, driverless cars are already catching pace and software technology has become a ‘must’ in cars today. Seeing this trend, we believe that the smart automotive vision will become a reality very soon. Automotive manufacturers face challenges as a result of increasing numbers of products and options that are available in the market, shorter technology cycles that are introduced and are constantly under an increasing pressure to innovate. Having said that, it is important for them too to know their market well, in order to adapt to new production strategies and to be able to take a long term view of the entire scenario. 

Many companies have taken cars to be their new frontier. While many are trying to connect cars to the cloud, others are trying to utilize the data to make driving safer. They are developing autonomous car software’s, building navigation systems and trying to come up with more efficient engines. A lot of start-ups in the western countries are constantly innovating and bettering technology, one such start-up aims to connect consumers with car mechanics. The basic technology is in place, start-ups entering the automotive sector at this stage have an advantage of using that already existing technology to the best of their interest. 

m2m2iotpaper.com - Do you think a forum such as India Smart Automotive Forum that brings together the stakeholders from the Smart Automotive ecosystem provides a platform to discuss, deliberate and exchange, important and necessary? If yes, why? If no, why?

In this day and age where there are technological innovations and breakthroughs almost every second day, India at no cost can afford to not be an active participant in the same. Though, it is true that most of the innovation is happening in the western countries, Asia also compromises of a huge market for these products. From that standpoint, yes it is important and necessary that such a platform is provided to exchange ideas. The government has, in the recent past, made trips overseas to drive investments. It is therefore important for India to put forth its enthusiasm and showcase its achievements at such a platform since many companies including start-ups are active participants in the Smart Automation movement. 

For example, Freescale offers range of such electronic solutions to be used in the vehicles. One such example is doors, windows and seat control. Centralized door systems typically control several motors (e.g. window lift, door lock and mirror) and are similar to seat control modules. Freescale's portfolio of 32-bit Qorivva, 16-bit S12 and 8-bit S08 families of microcontrollers enables designers to meet the application requirements. Through such a forum it is easier for us to reach out to our target audience and expand are potential target partners. 

m2m2iotpaper.com - What companies/organizations, participants, panel discussion topics would you like the forum, India Smart Automotive Forum 2015, to cover and deliver? And, what would you like to take away from India Smart Automotive Forum in 2015?

It is essential to ensure that the technology built in is secure and consumers can depend on technology even in any case of emergency which is presently one of the roadblocks. 

Hence, the integration needs to be perfect so that the final product is not life threatening if in any case the technology fails. Our main focus at Freescale is on driver and passenger safety that is our key driving development factor in ADAS, based on Radar and Vision, super data fusion technologies to name a few. Any technology that is being integrated needs to have zero defects which make it vital for us to discuss the future around its existence and safe deployment.  While the government has made notable efforts on policy implementations, it is in our hands the responsibility for making “Make in India” beyond doubt “Made in India”.

India Smart Automotive Forum 2015 Highlights

  • 30+ C-Level Speakers
  • 100+ Attendees
  • Plenary, Keynotes and Panel Discussions by Top Industry
  • Experts and Key Decision Makers-
  • Case Studies and Presentations by Industry and innovative start-ups
  • 10 extensive hours of networking with 'C-level' executives and founders of innovative start-ups
  • Topics include
  • Advanced Driver Assistance Systems (ADAS) and Autonomous Vehicle.
  • Business Models and Public Policies including Public Private Partnership.
  • Clean and Green Vehicles, such as; Electric-Hybrid and Energy-Efficient Vehicles
  • Mobile Applications and Mobility Services-including Connected Navigation and Vehicle Services, such as;
  • Convenience Services-Payments for Insurance, Remote Diagnostics and Health Reports.
  • In-Car Infotainment
  • Parking Space.
  • Point Of Interest.
  • Productivity.
  • Traffic Updates.
  • Weather Information.
  • Vehicle Interfacing with Networks and Power Grids.
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